User-Centric Innovation

Strategy - Disruptive Business Models - Rapid Prototyping - Capability

We remove the risk and uncertainty of change so that organisations can innovate successfully and grow.


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How to Impact brought amazing rigour and discipline to our process of assessing new business opportunities and worked with us from planning to completion to bring the concept to life
— Alan Brightman, General Manager SUNSTUDIOS
We chose How To Impact for Beer Works because we needed to un-think / re-think a highly important cultural change project for Lion - It was your vision and ingenuity which we bought into originally, and these are the things which keep the project team excited about our journey. Your enthusiasm, energy and determination are what keep all the many pieces of the process together
— Richard Spicer, Beer Works Project Leader, Lion Co.

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We are proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group. The specialist companies are a new breed of business innovators, fluent in the ever changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses across Digital (Deepend), Mobile (Nomad), PR/Social Media (History Will Be Kind) and Innovation (How To Impact).