Six critical human competencies for purposeful AI-powered innovation.
AI has rapidly saturated every corner of business, design, strategy and decision-making. With promises of unparalleled efficiencies and rapid permeation into every tool, its’ influence is impossible to ignore. But as we continue to adopt AI workflows, how can we be sure we’re doing things better, not just faster?
At How To Impact, our practice has always been firmly rooted in a human-centric approach that:
puts real users at the heart of the problem and
orients the design process in real-world commercial and strategic reality.
Our approach to AI is no different. AI is an enabler that powers deeper, richer discovery and more ‘dynamic’ experimental design practice at pace. The true opportunities for exponential value lie NOT in ‘outsourcing’ to AI or replacing the human voice, but in amplifying the human voice. Unlocking efficiencies along the design journey so that people can focus on what matters most — imagination, human empathy, bold strategic thinking and real-world experimentation.
To thrive in this AI-saturated landscape, organisations need more than the right technology. They need the right human competencies for innovation: ways of working that keep values, creativity, and complexity at the centre of the design and decision-making process.
Swipe through to explore six human competencies that allow individuals and organisations to embrace AI as a powerful design partner, while staying grounded in true human values and real-world context.
