Want to change your job – and a lot more?

“Who are you guys? And what do you do?”
We’re How To Impact.

We’re an innovation consultancy. We help our clients change. We come up with new products, business models, brands, services, delivery innovation, and processes… so it’s pretty varied. Think of it as a mix of research, strategy consultancy, design, and branding – but not quite any of them. Come in to meet us and we’ll show you what we mean.

Our work is broad: if today you’ve had a cup of tea or coffee, eaten breakfast, used a computer, taken a photo, watched a film, or just eaten a pizza at home with a beer, you’ll have interacted with one of our clients – and maybe seen some our work.

We want to be known as Australia’s innovation leaders, and we want you to help us get there – if you’re up for the challenge.

What's it like to work here?

We’re a close-knit company that sits within the Deepend group (a full service digital agency). So you’ll be working in a small team – with all the exposure and responsibility you can handle – as well as getting lots of the benefits of being in a bigger company.

You’ll get a fast-track entry into the world of innovation consultancy, and we’ll give you the best direct industry training to support you in becoming a future innovation leader.

What next?

View our current positions below or get in touch at info@howtoimpact.com


Innovation Lead

9-12 months’ maternity cover contract for an innovation leader.

We’re looking for an intellectual sparring partner who can lead client relationships, crunch tricky innovation challenges and inspire & nurture the innovation capability of those around them.

This is a highly influential role for someone with a passion and proven track record in innovation and the desire to make their own mark as part of the leadership team of both How To Impact and the Deepend Group.

Salary $140k-$180k.

The right candidate…

  • Has a broad spectrum of innovation project management – including product, service and experience design.

  • Understands FMCG and managing product design

  • Is a pro-facilitator with the energy and smarts to think on their feet in front of a room of senior clients and lead their thinking

  • Is disciplined and able to juggle multiple tasks

  • Has a crackling sense of humour and is fun to be around

  • Knows ethnographic research and can identify/act on inspiring insights

  • is a business leader who can inspire people and are plugged-in to their own innovation network

  • Is a creative thinker who innately understands ideation techniques

  • Enjoys the dynamic of a ‘big-small’ company structure (bigger group benefits, small company intimacy)

What will you do?

Lead innovation projects:

The right candidate will have direct experience in a variety of design-thinking disciplines – from strategy, to insight definition, concept development and test & learn prototyping. Our work covers a diverse range from: disruptive innovation, category revolution, product/experience/service design and agile implementation.

  • Plan the structure and content of diverse projects from fast turnaround workshops to complex innovation platform development projects

  • Challenge & stretch thinking through facilitated sessions and insightful documentation in order to clarify growth opportunities, the development of inspiration insights and solutions

  • Co-ordinate internal and external resources required to deliver project, including development of new partner-supplier networks

  • Develop insights, ideas and business cases

  • Manage prototyping sprints and implementation planning

  • Generate growth strategies and negotiate the commercial landscape to make those ideas a reality

  • Offer counsel and continuity and look to identify the next challenge

Deepend Group Strategic Insight:

  • Work closely with Deepend Group colleagues to deliver strategic insight across all their experience design and customer experience briefs


  • Train client teams on innovation:
    - Keynotes on Innovation Mindsets
    - Action Learning programmes
    - Agile implementation boot-camps
    - Tailored learning modules
    - Client team coaching

Client development & management:

  • Build, manage & grow client relationships into client partnerships that involve innovation discussions at a deeper

  • Nurture your extended network to push beyond our existing client base

  • Maintain high levels of client satisfaction

Inspire and coach H2i team

  • Help develop and nurture our team – a ‘pro’ at giving and receiving feedback

  • Help source and recruit A-team talent

Profile-building & Marketing

  • Responsibility for spotting and delivering profile-building opportunities

  • Work with management team on overall company marketing strategy and delivery

IP Development

  • Will be highly involved in roll-out of new innovation IP in Innovation Frameworks and Agile Implementation

  • A yen for developing and testing new IP

Live our values:

Embrace and project our values:

  • Pioneering

  • Suck the Marrow out of Life

  • Make a difference

  • Plugged-in and Switched-on to Innovation theory and practice

To apply, please get in touch at info@howtoimpact.com
Recruiters need not apply.

Expressions Of Interest - All Levels

We're always on the hunt for great talent to join our growing team.

What will you do?

  • Identify and act on needs-driven innovation insights
  • Build innovation strategies using qual, quant, trends, disruptive thinking tools, lean thinking and Desirability-Viability-Feasibility methodologies
  • Co-plan and co-run innovation projects with a dedicated team
  • Apply yourself to disruptive thinking, service design, experience design and rapid prototyping
  • Research, communicate and facilitate evolving, evidence-based solutions

Who you are...

  • A completer-finisher – proactive, great attention to detail
  • Ability to think laterally, analytically and quickly
  • Ability to think on your feet and make good judgement calls
  • Compelling written and verbal skills to develop arguments and cut through communication
  • A desire to grow and learn: you’ve studied elements of design thinking and innovation, and are excited by the prospect of teaching others

Think you’re the right person? If you can check all of these off then we may have a spot for your you. Our consultants are expected to have 4+ years direct experience and we also hire the junior consultant, project managers and delight in finding the best interns we can to train and develop with us.

To apply, please get in touch at info@howtoimpact.com
Recruiters need not apply.