Weekly 'Pulse' Issue 87 | Unbrand Yourself


Keeping It Hidden


A pediatric patient has developed a range of plush teddies designed to alleviate the anxiety of intimidating medical equipment. 

‘Medi Teddy’ keeps IV tubes and fluid hidden inside the toy, out of sight for younger patients, but still within reach for doctors and nurses. The innovation was intended to be owned by individuals, rather than hospitals, allowing a sense of ownership and connection with the toy. 

Read more here and here

How could we challenge the norms around our products and services to eliminate friction for all audiences (including our youngest audiences)? 

Going Brandless


Swedish-based sports drink brand, Maurten, created a ‘logo-less’ line that reinforces its commitment to athletes & their performance - not marketing and branding.

 The ‘Maurten Unofficial’ line features brandless packaging, free from logos and recognisable colours, allowing high profile athletes to consume the sports drink without compromising their respective sponsorship agreements. 

 This ‘logo-less’ approach is a refreshing contrast to the typical sports landscape, where overt branding and product placement is the norm. 

 Read more here.

How could we take a well-established category convention and break the rules for a completely unexpected way to address an unmet consumer need?

Hiding In Plain Sight


Apple & L’Oréal have partnered to develop a tiny gadget that monitors exposure to UV rays and allows consumers to make informed, personalised skin-safe choices.

 The unbranded gadget discreetly attachs to users’ clothes, jewellery or accessories and integrates seamlessly with Apple’s HealthKit app for in-the-moment updates. The user also receives notifications on their iPhone whenever their environment poses a potential threat to their skin health.

Read more hereand here.

How could we improve the utility of other health and wellness products with un-branded assets that slip seamlessly into the everyday lives of our users?