Weekly 'Pulse' Issue 67


Closing In On Rogue Drones


With an increasing number of incidences involving the breach of restricted areas and near misses with passenger aircraft, Sydney/Virginia based company DroneShield has developed a solution to combat unauthorized drone usage.

Their technology utilises an array of radar, radio frequency and acoustic sensors to detect and identify potential threats. Acoustic signatures are then cross-referenced to confirm the presence of a drone, which will execute an alert that is used to inform a countermeasure response.

As the increasing affordability of drones sees more widespread adoption, there will be a growing demand for drone countermeasures. DroneShield could play an important role in keeping people, organisations and infrastructure safe. 

Read more here: https://goo.gl/7HdV3P

How will a growing focus on the ethical implications of drones shape or constrain innovation in the technology space?



Algorithms Playing Their Own Financial Games?


Our stock markets are becoming increasingly driven by algorithms, with up to 90% of all trades being made between programs, rather than human traders. This could be the reason behind the recent volatility in our stock markets – with the DOW Jones and other indexes fluctuating hundreds of points within a few hours.

The use of trading programs has allowed for the automatic generation of buy and sell orders – resulting in an exponentially larger share turnover compared to human traded markets. With algorithms dictating many of the buying and selling patterns, markets can now experience sell-offs and recovery within days, not weeks or months, as was the previous norm.

To date, regulatory bodies have been unable to successfully control algorithmic trading.

Read more here: https://goo.gl/MCFDES

How can we change the way that algorithms are employed to encourage financial stability?

Logo Change For Endangered Animals

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Lacoste have redesigned their polos to incorporate ten different endangered species in place of their traditional crocodile logo. The collaboration between Lacoste and Save Our Species saw the limited-edition polos released at Paris Fashion Week instantly sell out. The quantity of shirts available for each animal corresponds to the number of animals left in the wild – for example, 30 shirts were made featuring the Gulf of California porpoise.

It is estimated by WWF that between 200 and 2,000 species become extinct each year. This estimation is so broad due to the large number of species discovered each year, as well as the fact that many species are currently undiscovered or unknown. With humans directly contributing to extinction, it is our responsibility to change our behaviour to limit and prevent future extinctions.

As well as creating awareness for endangered species, the proceeds of polo sales will be donated to the International Union for Conservation of Nature (IUCN) – working on nature conservation and the sustainable use of natural resources.

Read more here: https://goo.gl/WcfDea

How can thoughtful design be applied to other every day products to draw greater awareness to key environmental issues?