Weekly 'Pulse' Issue 65


Bike Safety Borrows From Car Norms


In an effort to curb road incidents, a US startup has developed the Lucnt SRL1, a signalling light for cyclists which acts just like the brake lights of your car. It uses accelerometers to calculate when a cyclist is moving, slowing down, or stopped; changing its blinking pattern accordingly making a cyclist's actions more predictable to surrounding drivers.

The Lucnt was conceived with drivers in mind. The creator realised that as an urban cyclist and driver, even he couldn’t easily tell if cyclists around him were slowing down.

The light can be used in two modes; a steady light at 10%, with 100% intensity when braking, or blinking mode programmed to indicate speed.

Read more here: http://www.yankodesign.com/2018/02/21/a-cars-brake-lights-on-a-bike/

How can we appropriate traditional design and safety systems to develop simple, easily adoptable solutions to the commuting challenges of today? 

Keeping the Romance of Paper Alive


Recognising the importance of tactility in an increasingly digital world, Moleskine, the globally popular notebooks, have created a smart pen which takes your hard-copy doodles, calendar entries, and scribbles, and converts them immediately to digital.

Launched as the Pen+ Ellipse, when a user makes their notes on analogue form, each pen stroke is captured in real time, and is transferred to your device and connected apps via the Moleskine Notes app.

Read more about the Moleskin Pen + Ellipse here: http://designtaxi.com/news/398427/Moleskine-s-Newest-Pen-Saves-Your-Ideas-So-You-Can-Download-Them-Later/

How can we transpose new digital technologies over analogue formats to create hybrid solutions that make the most of the digital age?

Brands Walk the Walk

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Dispelling with the notion of the product as simply physical goods, luxury women's fashion brand Tuxe is now giving away free pre-recorded performance coaching sessions with every online purchase of their clothing.

Customers had remarked that they purchased Tuxe clothing to give a confidence boost during important professional situations like interviews or negotiations, so Tuxe realised that it wasn’t enough to just talk about women's empowerment, and decided to make it central to their brand's offering.

Read more here: https://www.fastcompany.com/40531856/this-blouse-comes-with-free-performance-coaching-sessions

In the age of #MeToo and #TIMESUP, how can businesses better engage with progressive social issues and develop diversified product and service offerings that genuinely tap into the values of their consumer?