Weekly 'Pulse' Issue 75
There’s a new Piggybank in town and it’s called Pigzbe
Cambridge University studies show that by the age of 7 kids have already developed money habits that will affect their lives. Additionally, the changing scene of finance with the likes of blockchain and cryptocurrency make it more important to build digital financial literacy at an early age.
Enter Pigzbe, a tangible cryptocurrency piggy-wallet and interactive app. The hardware wallet allows kids to acquire and save Wollo (WLO), a family friendly cryptocurrency. The app on the other hand, acts as an educational platform, using games to teach positive financial behaviours around earning, saving, exchanging and spending.
Kids can also set tasks for themselves that others can reward, promoting self-driven initiative. And just like any other currency, the Wollo fluctuates in value, teaching kids the concept of volatility.
Find out more here.
How could we rethink our approach to kids toy and entertainment categories and create more connected, educational experiences for kids and parents alike?
Giving retail a digital makeover
Tommy Hilfiger opened the doors to its ‘store of the future’ this week. The store turns the definition of physical retail on its head - featuring floor-to-ceiling digital mirrors and endless ‘digital aisles’ where consumers can search through the entire Tommy Hilfiger catalogue, try on select pieces in store and order their size to be delivered to their home.
These experiences bridge the gap between online and offline offerings, allowing customers to touch and feel the clothing, ask questions in real time, to real people, whilst still maintaining the convenience of online shopping.
Read more here.
How can we better integrate the online & offline worlds to give consumers a truly seamless experience that meets their changing needs?
WhatsApp takes the fake news battle in India to the streets
In India, Whatsapp has partnered with a telecoms provider, Reliance Jio, to educate people about the dangers of ‘fake news’ via the medium of street theatre.
The initiative was launched in response to spate of 30 deaths in 70 lynching attempts since January 2017. A group of performers hired by Whatapp are hitting the roads around India to perform skits that illustrate how the spread of misinformation online can stir up mob violence.
The platform has also made changes such as limiting the reach of forwarded messages to prevent the spread of malicious messages.
Read more here.
In an increasingly digital-first communications landscape, how could we deploy physical interventions to mitigate behavioural blind-spots and encourage a more responsible, sustainable consumer mentality in the online world?