Weekly 'Pulse' Issue 71

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Prescription Nutrition

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Nestle Japan is developing personalised nutrition programs for the growing number of consumers who are concerned with their health & wellbeing. 

The “Nestle Wellness Ambassador” program blends AI & DNA technology with the consumer desire for ‘me-first’ personalisation.

Users of the program share pictures of their meals, complete a blood & DNA home tests and are then sent nutrition kits containing capsules to make nutrient-rich smoothies and snacks, specifically tailored to the user’s dietary requirement and pre-dispositions to certain illnesses.

Read more here.

How can we leverage AI & other emerging technology to provide personalised nutrition solutions?


Personalised Pet Care

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Amongst the explosion of “DIY” delivery meal kits like Hello Fresh and Marley Spoon, comes PetPlate – a fresh food delivery service, for dogs.

Recognising the desire for nutritious, wholesome meals for users furry friends, PetPlate offers human-quality meals made with whole foods, no artificial ingredients or animal by products.

PetPlate also customises the dog’s meal plan, based on age, weight and nutritional requirements.

Find out more here

How can we learn from the success of more personalised, convenience-led food services to design better shopping models for other everyday consumables?


Micro-Markets

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Consumers are turning away from ‘big brands’ who offer mass-manufactured products, to smaller companies that offer solutions that meet their personalised needs.

The agility of smaller companies also allows for experiments and pivots with minimised risk – something multi-nationals struggle to compete within today’s ever-changing market.

Recognising the need to focus on the smaller-scale is PepsiCo, who have developed a new operations entity within the larger company that will focus on introducing smaller brands to market that tap into emerging trends – like ‘Maker Overnight Oats’ designed to reflect the minimal effort required to make a nutritious breakfast.

Read more about it here.

How can we re-think traditional operating structures to better align with the ethos of tomorrows consumer and circumvent mass-market rejection?