Weekly 'Pulse' Issue 42
Our weekly round-up of thought-starters, opportunities & ideas...
Algorithms For Art
Thanks to a multi-disciplinary Dutch team, we now have the ability to analyse historically famous artworks and use the data to predict and create what the artist might have painted next.
High-resolution 3D scans were used to analyse 346 of renowned artist Rembrandt's original artworks and collect data which was then fed to a deep learning facial recognition algorithm. The algorithm was able to understand the intrinsic nature of Rembrandt's style and mimic these learnings to create what it predicts would have been the 'next Rembrandt'. The finishing touch to the 148 million pixel masterpiece was 2D retouching to create depth through textural brushstrokes based on Rembrandt's originals.
Over an 18 month period, the team worked alongside Rembrandt experts for insight into the demographic segmentation present in Rembrandt's previous works to build in further accuracies. So while we aren't quite at the stage where a data and machine learning is able to develop this type of art without human creativity, it may not be long before technology can do it without us.
Read more at: https://goo.gl/8wGYEU
How can we stretch the capabilities of data and machine learning to build additional layers to human creativity, enabling continuous innovation in art?
IKEA have released a series of graphic step-by-step cooking instructions printed on to cookable parchment paper. Simply place the ingredients (all of which are available at IKEA, of course) on the illustrated placeholders on the page, roll it up and pop it in the oven.
The paper is marked with food-safe ink and features minimalist illustrations to show where to place each food item and the quantity required. IKEA developed this product in collaboration with Leo Burnett's Toronto agency to encourage bravery and creativity amongst people who might be scared to try new recipes at home. All 12,500 of the recipes sold out across 18 locations within a matter of hours.
Read more at: https://goo.gl/vA7f1Q
How else can we harness intelligent product and packaging design to empower consumers to take risks and facilitate the growth of a more creative society?
Royal College of Art graduate, Lina Saleh, has developed a malleable, technically ingenious material combining silicone and ceramic to create her series, Living Plates.
Living Plates were designed to "enhance the bond between the plate, the diner and the food" by bringing an interactive element to the dining experience.
There is significant potential to scale Living Plates at a low per-product cost, meaning that we may soon see these fluid plates taking residence in fine dining restaurants around the world.
Read more at: https://goo.gl/u9PXTm
How can we draw inspiration from new material compositions to reimagine everyday household items and use design to create a deeper sense of connection between people and products?