Weekly 'Pulse' Issue 32

Our weekly round-up of thought-starters, opportunities & ideas... 


Up-cycling at Scale

The ReTuna Mall in Sweden in flipping one of consumerism's biggest platforms on its head. The unconventional mall serves as a re-use ecosystem that brings together purveyors of up-cycled and recycled goods across different categories. It is supported by a built-in network for donation and redistribution of your unwanted goods for re-sale across the precinct. From clothing to electronics, homewares and food - it's a one-stop shop for waste-conscious consumers. 

Read more at: https://goo.gl/SoaL37

How else can we create physical (and digital) meeting places that facilitate the redistribution of unwanted goods?

Turning Waste on its Head


Here in Australia, OzHarvest have launched a first-of-it's-kind supermarket for unwanted goods.

Operating out of a temporary retail space in Randwick, OzHarvest Market stocks only foods that would otherwise have gone to waste and lets all shoppers set their own price for the goods (based on what they can afford). 

Read more at: https://goo.gl/mywyJo

How can we develop more accessible market-places for excess goods of all shapes and sizes?

Beyond the Bottom Line

In the US, Ethical finance firm Aspiration is making it easier for shoppers to evaluate the companies that they support with every dollar they spend. 

Their Aspirational Impact Measurement (AMI) presents a dashboard view of the impact behind everyday purchases that would otherwise go unnoticed and nudges them towards more ethical choices. On display within their mobile banking app, the AMI tracks the environmental (Planet) and social (People) scores of the companies behind every dollar spent on a connected card and presents users with an aggregate AMI score - representing their own personal 'impact' as a consumer.

Read more at: https://goo.gl/5KOgOP

How can we bring more meaningful, timely transparency to the retail experience and help consumers better understand the impact of the purchases they make?