Weekly 'Pulse' Issue 17
Our weekly round-up of thought-starters, opportunities & ideas...
Naturally Tailored Produce
Californian start-up Apeel Sciences have harnessed plant extracts to develop a more natural approach to prolonging the shelf-life of grocery produce. Using by-products from the growing process, they create an impenetrable, edible barrier that controls the rate that gases and molecules from the environment can reach the produce beneath - effectively giving the power to slow and control the ripening process.
In application, this means that a punnet of berries could last up to 5 times longer in the future without the need for pesticides and other artificial preservatives and a bunch of bananas could even be tailored so that a single banana ripened on each day of the week.
How could we rethink the way we produce and sell produce to reduce waste and optimise taste?
Beer Brewed Just for You
London-based brewery Meantime is experimenting with a bespoke offering that creates a personalised brew based on your genetic profile. Using data provided by personal genetics company 23andMe, the brewers will analyse your genetic taste profile and create a custom brew with just the right amount of bitterness.
How can we harness the new accessibility of personal genetics services to create truly bespoke product and service offerings?
Cashless Retail Goes Mainstream
US fast-casual chain Sweetgreens is shedding the traditional cash register with plans to become an entirely cashless retailer this year. Following a year long trial, the company has made the decision to roll out the changes nationally sighting improvements in speed, convenience, hygiene and most importantly an unprecedented level of personalisation via the data gathered through their digitised transactions and mobile orders.
How will the digitisation of retail transactions enable new levels of customer service and engagement?