Weekly 'Pulse' Issue 12

Our weekly round-up of thought-starters, opportunities & ideas...


Radically Transparent Medicine

US pharma start-up Ritual is shaking up the multi-vitamin market with a more transparent approach to production & delivery. Sold in clear pill bottles with transparent capsules enclosed, the brand's range of multi-vits promise true ingredients you can see and only those that you need, with nothing artificial, nothing added, nothing hidden - a stark contrast to the complex laundry-list of ingredients, compounded powders and brightly coloured pills found in mainstream alternatives.

Read more at: https://goo.gl/qDItGb

How could we redesign traditional pharmaceuticals to create alternatives that blend proven efficacy with a more natural formulation?

A Virtual View of the World

Last week Google released Google Earth VR, making it possible for users to strap on a Vive headset and tour the world in High-definition VR from wherever they are. Building on the norms set by the existing Earth Platform, the VR extension gives you the freedom to explore the world via guided tours or pave your own path.

Read more at: https://goo.gl/rWp0nr

How could we harness emerging VR platforms and bring fresh perspectives of our world to new contexts?

The Double Bottom Line

In a twist on traditional eco-initiatives, Tesla CEO Elon Musk has revealed that the companies forthcoming solar roof panels might actually cost less to purchase and install than traditional roofing materials - promising a win-win scenario that if pulled off, could set-the-tone for mainstream sustainable housing and infrastructure to come.

Read more at: https://goo.gl/gXWzks & https://goo.gl/BdTFgF

How can we use new production techniques and materials to create alternatives for everyday products that are both financially & environmentally sustainable?