Weekly 'Pulse' Issue 8
Our weekly round-up of thought-starters, opportunities & ideas...
Switching to Share Mode
A new car brand in China is building SUVs designed around an integrated digital platform that allows it's owner to switch their car to sharing mode whenever they're not using it.
The company, Lynk & Co, intends to launch a range of connected cars that come with all the infrastructure you need to post availability on your own closed social network, where other drivers can opt to borrow the car, reserve it and unlock it (via an electronic lock) - all from within the Lynk & Co app.
Read more at: https://goo.gl/eHBRe7
How could we build better product systems that encourage smarter sharing of other under-used resources?
In China, a chatbot has been released that can engage with patients and converse in real-time via text to solicit crucial information like symptoms and medical history before a doctor ever engages with a patient.
While the premise of the tool is to make it easier for doctors to diagnose and treat patients (with all information at hand), rather than to replace the doctor themselves... the platform still has the capacity to cross-reference the information it gains with existing medical data, treatment conversations and a broader medical database of knowledge, to present initial diagnosis and treatment options to the doctor.
How can we find the right balance between the efficiency of AI-powered automation and the humanisation of personal care?
A New Brew
In a bid to strengthen their evening offerings, Starbucks is introducing a new alcoholic offering that capitalises on the drink they're most famous for with the launch of their Espresso Cloud IPA - a beer-espresso hybrid served with an additional espresso shot alongside.
Read more at: https://goo.gl/JnFfiW
How can we open up new consumption occasions by rethinking the service rituals behind classic foods & drinks?