Challenge: Develop user-centric solutions through rapid, iterative prototyping.

Approach: Focus on a more defined start-point and starting hypotheses, using interactive consumer, expert and design sessions to work through solutions in increasing levels of ‘Desirability-Viability-Feasibility’ testing. 
Prototyping can vary by involvement of: industrial design, user experience, in-store experience.

Recent examples: We have recently honed a rapid prototyping process that has already delivered market-ready solutions in four different categories.

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