Embracing Positive Ambiguity
Any act of creative discovery needs a structured process that allows you to develop, hold and then explore multiple, competing thoughts. But too often, we limit ourselves by putting the answer into the question.
Real breakthrough comes from a mindset free of judgement, fear and prejudice. One that gives you the room to learn, discover and adapt before trying to define the solution. It requires a form of positive ambiguity - a vital ingredient in Design Thinking.
As one of Australia's founding innovation consultancies, we’ve undertaken a pioneering research project to unpack the attitudinal frameworks that support successful innovation, in particular into this area of ‘Positive Ambiguity’ as a key driver of innovation discovery and the design thinking process.
After conducting interviews with a cross-section of 50 of Australia’s most innovative companies, we have entered the quantitative stage of our research study in partnership with Dr Joel Pearson and the UNSW Science of Innovation Lab.
We’d love to hear from individuals and companies interested in taking part in this next stage of research or receiving further updates as our insights progress. Register your interest below or get in touch with the team directly via email@example.com