Opportunity Spotting

Challenge: Define opportunity platforms for future innovation.

Approach: Combination of qualitative and quantitative research, business planning, desk research, end-user discovery sessions and strategic workshops. We synthesise market data, trends, brand/category data, quantitative and qualitative consumer insight, case studies from related and parallel worlds and consumer experience safaris to develop innovation opportunity platforms for future growth.

Recent Examples: We recently developed the ASEAN region opportunity platforms for all of Purina petfood markets and products – an exercising involving multiple markets, the analysis of approx. 70 research/strategy documents, multiple internal and external interviews and consumer insight session.

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