How to move from reactive to proactive health care?
There’s a new wave of start-ups entering the market that are leveraging new technologies & business models to encourage people to be more proactive and change how they interact with pharmacies & doctors.
It’s a universal truth that prevention is better than a cure. Thrivia, a London start-up is making an impact by turning conventional reactive medicine into something far more proactive and for that matter, both practical and accessible. They’ve designed a home finger-prick blood test, which is sent to a qualified GP who then feeds back a personalised report based on the results. Put simply, the test isn’t just reporting that you have high cholesterol, it’s providing individual, custom advice with which patients can make critical & tangible changes to their life to prevent the onset of numerous health conditions.
From prevention to medication; the pharmacy experience is being redesigned & redefined. Capsule (based in NYC) and Round are two start-ups that are changing how people interact with the pharmacy to prevent them from skipping their everyday medications. Round is based around an app which cleverly reminds users when they need take their medication and when to refill their prescriptions. Whereas, Capsule notifies people when they’re in need of a refill & then schedules deliveries of repeat prescriptions.
We’re living longer; there’s no question. Start-ups like these are opening doors for time-poor individuals, promoting better habits and providing early diagnosis of potentially serious issues for all, which in turn could lessen the pressure and the high cost of health care. These relatively inexpensive experiences & products could be adopted by businesses and schools to ensure greater care of their employees and students. They could be adopted in rural communities and offered to people who don’t have easy access to basic care. The reports from GP’s could map health trends and patterns in communities, which as a result could help us learn more about our environment and what impact it has on our health - the possibilities and applications are endless.