How can mobile enabled packaging create better consumer experiences?
In an age where we use our smart phones to access information, how can technology become an asset rather than a distraction? Apps that work with technologies like Near Field Communication (NFC) and Bluetooth Low Energy (BLE) are being used to inform purchasing decisions as more people are using their smart devices to shop.
Integrated sensors like ThinFIlm’s sensor technology lets consumers access more information about the product through an app by tapping their smart phone onto the label. They can also receive post purchase promotions through the app based on their recent buys.
The Remy Martin Club Connected bottle will display whether the bottle has been open, sealed, or re sealed and validates against counterfeit products. An NFC tag is encapsulated on the neck of the bottle and to authenticate, the consumer taps the top of the bottle with their smart phone which recognises if the bottle is genuine and unopened. After the bottle is opened the signal changes and a second tap sees the consumer eligible to earn points towards their loyalty program.
On the one hand, mobile enabled packaging offers consumers more information about the product they are purchasing, and could simplify otherwise painful payment processes for services like a hotel check out; it could even help to eliminate waste as consumers could verify if a bottle has been tampered with. On the other hand, it’s also a useful tool for businesses as they can track sales and derive feedback about their customer’s needs, which helps them to pivot and create a better product offering.