Weekly 'Pulse' Issue 16

Our weekly round-up of thought-starters, opportunities & ideas...


Bringing Big Data into Focus

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US-based, Upstream Research is harnessing the power of analytics to create a clearer picture of the relationship between how we live, our environmental impact and the ramifications on our health. 

The first to bring together real-time environmental and health data, the start-up's vision is to make accessible the right information to empower us to make healthier and more sustainable decisions about where and how we live - at both a personal level (via consumer apps) and organisational level (via detailed reports and analytical resources).

Read more at: https://goo.gl/8GVgnL & https://goo.gl/M1hPh5

How can we create better platforms to package and deliver big data in meaningful ways that empower individuals, organisations and governments in their day-to-day decisions?


Building a Gene Economy

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US genetics start-up Genos is laying the foundations for a new economic reality where individuals are able to sequence, own and sell their own personal genetic profile. Alongside personal genetic sequencing services, Genos' business model brings together commercial and research partners who can buy into a crowdsourced database of genetic data for individual research projects. While individual users who donate their data are in turn, rewarded with incentives for each project their genetic sequence is used in.

Read more at: https://goo.gl/TSUxYc

How could a more democratic approach to the ownership of our personal health data help shape a new era of medical research, prevention and treatment?


Brokering Data Donations

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US-based start-up, Data Does Good is helping boost the bottom line of the nations non-for-profits by empowering individuals to harness the dormant shopper data they didn't even know they owned. 

Their platform offers a simple way for users to anonymise and sell their Amazon shopper data... and donates proceeds from the data to their chosen charity annually on their behalf.

Read more at: https://goo.gl/7Wn3Ba

How can we better unlock the dormant value in existing shopper data by educating and empowering individuals?