Challenge: Define the innovation strategy needed to deliver to long-term business strategy.

Approach: Innovation Strategy is too often limited to NPD, service or manufacturing silos, not a cross-functional leadership platform. We use a ‘3×3’ innovation strategy framework to connect innovation strategy to business strategy, and its implication across the business.

Recent examples: We have developed several innovation strategies for businesses in manufacturing, retail, media, banking and for an international manufacturing JV.

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