Weekly 'Pulse' Issue 1

Our weekly round-up of thought-starters, opportunities & ideas...

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Is Sugar the Next Tobacco?

The UK government has announced plans to introduce a tax on sugar-laden soft drinks by 2018 – with calls for similar levies in Australia led by the likes of Jamie Oliver & I Quit Sugar’s Sarah Wilson, local reform may not be far behind.

Read more at http://goo.gl/BvaokR

How could we pre-empt government intervention by re-thinking the sugar equations of everyday foods & drinks?

Bespoke Prescription, Tailored Delivery

A start-up in the med-tech space, Multiply Labs, is offering personalised multi-vitamins capsules than can be tailored to contain not only your own unique cocktail of supplements, but – with the help of 3D printed compartments within each capsule – can control the time-release of each supplement to perfectly suit your lifestyle.

Read more at http://goo.gl/dPCdGo

How could we leverage new manufacturing techniques to optimise the nutritional power of everything we consume?

Artificial Emotional Intelligence 

A new Google Chrome plug-in, Blissify, keeps track of your emotional response, via facial-tracking technology and your computers in-built webcam, monitors your emotional state and even intervenes by blocking access to webpages that make you particularly unhappy. 

While researchers in the US have developed an algorithm that can identify whether you're depressed by analysing photos from your Instagram feed.

Read more at http://goo.gl/zmx7ls & http://goo.gl/PRNeAa

How else could we harness everyday devices & platforms to better track consumers emotional state and tailor their experiences to match?