Transcending Transportation

How could we rethink traditional transport and commuter solutions to address broader human challenges beyond the movement of people itself?

Up until this point, innovation in the transportation industry has been largely driven by core needs like that of cost efficient long distance commuting, or faster, more convenient and comfortable means of travelling. However while these needs still exist, we're now seeing the emergence of a new breed of solutions that take advantage of our day-to-day commutes to address broader lifestyle challenges.


Air travel has seen significant growth in passenger numbers with demand expected to double in the next 20 years. However, in spite of a rapidly increasing and changing audience, the industry has remained largely unchanged until now. 

Aerospace Company, Airbus, recently prototyped a modular cabin concept called ‘Transpose’,  seeking to challenge the core structures of air travel. Similar to how a cargo plane loads goods, Transpose pitches the idea of loading pre-designed modules for the interior layout. From co-working spaces, to bars, sleeping pods and even day cares, the modules are designed to cater for evolving passenger needs and better fit to the behaviours that currently occur during trips. The ease of unloading and loading the modules provides flexibility in the flights design, allowing the plane to be redesigned between trips to cater for a new set of passengers. 


With autonomous cars and smart technology in vehicles on the rise, it’s a given that the future direction of the transport industry will be heavily intertwined with technology. On that note, Hyundai is looking at how technology could offer interventions that promote greater health consciousness in drivers. 

Partnering with IDEO the automotive manufacturer developed the Health + Mobility Cockpit (Healthcare Cockpit), a concept that employs technology to monitor and control a driver’s health. Hyundai’s vision sees a future where multiple sensors in your car will monitor various physical and mental factors such as heartbeat, eye movements etc. to garner a reading of the driver’s emotional state. It will then respond to this reading via ‘mood bursts’ which are essentially changes in the environment (posture, smell, light, temperature, sound) designed to prompt or counter certain their states.


So what?

No longer just a means of getting you from A to B, these new transportation concepts are set to reinvent the role that our commutes, and travel solutions more broadly, can play in every aspect of our lives. From the way we work, to wellness and even our social interactions, leaders in the automotive industry are setting a clear path to extend the their product and service offerings around the needs of their consumer - ignoring the lines that traditionally defined their sector.