Weekly 'Pulse' Issue 10

Our weekly round-up of thought-starters, opportunities & ideas...

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A Rapid Approach to Reading

Amazon has launched a story app for seven to12yr olds inspired by the chat-style messaging format of smartphones. The app, called Rapids aims to make the reading experience for children more fun and engaging, and hopes to encourage them to read more overall (including picking up traditional books). Made up of original stories and accompanied by fun illustrations, kids are able to scroll at their own place or even opt to have the story read aloud. 

Read more at goo.gl/pUkA6d

How can we rethink traditional approaches to education to inspire younger generations? 


New Age Soda Infusions 

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Exotic soda flavour combinations are infusing their way onto shelves as consumers are demanding up-scale, non-alcoholic drinks. Flavours like liquorice, quinine and ginger root are just some of the intriguing combinations that are jazzing up these sodas & beverages, which also champion the provenance story and natural / organic processes involved in making them. 

Read more at: goo.gl/EKCAqs & goo.gl/XZU1Pt

How can we evolve flavour combinations beyond cola to entice healthy-conscious consumers? 


The Science of Smarter Eating

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In the US, a new food-tech start-up Habit is taking pre-prepared meals to the next level with personalised meal plans that are built for your individual needs. The experience starts with an at home blood test kit that is sent off to screen for 60 biomarkers including amino acids, vitamin levels & blood sugar - it's then analysed remotely before you meet with a nutritionist via remote consultation to agree the diet composition that's best for your individual needs.

Read more at: https://goo.gl/X35IlE

How can we plug-in cheaper and more accessible med-tech solutions to help consumers make smarter health decisions in everyday life?