Weekly 'Pulse' Issue 7

Our weekly round-up of thought-starters, opportunities & ideas... 

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Picture This

US based diet app Lose It is using machine learning to help it's users identify and track the foods on their plate without the hassle of the manual data entry inherent in traditional diet apps. With their new beta feature 'Snap It', users can simply snap a photo of anything they eat and the app will automatically identify the likely meal components... and generate an estimated calorie count to track against their daily intake.

Read more at: https://goo.gl/20Ca47https://goo.gl/egsxdr

How else could we harness machine learning to simplify engagement & nudge consumers into better habits?

Fuel on Demand

Bentley is taking luxury car ownership to new heights with a fuel-on-demand service for its Californian customers.  Partnering with US start-up Filld, the program now allows Bentley owners to request fuel when they need it, designate a delivery time and have a service truck bring their fuel directly to them - all for less than the cost of a cup of coffee per refill.

Read more at: https://goo.gl/SMKomE 

How can we rethink traditional purchase experiences and add value for time-poor consumers?

The Science of Smarter Drinking

In the UK, scientific smarts is set to shake up the alcohol industry with a lab-designed alternative that promises all the upside and none of the harm.

The synthetic compound Alcosynth is said to mimic the positive effects of alcohol in your brain without any of the negative side-effects on the rest of your body. While a complementary compound Chaperone claims to reverse the effects - theoretically allowing users to drink without the damage and 'sober-up' on demand.

Read more at: https://goo.gl/60WyIy

How can we design better swaps that help consumers indulge responsibly when they won't abstain?